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Garden Avenue is a high-end flower shop. I designed the branding for the company. My first step was to create some sketches for the logo and then create letterhead, business card, envelope, kit cover, and brochure. My process started by doing some sketches and then doing the design of the logo and the collateral in Illustrator. For the final pieces, I decided to print them on a textured paper to represent the natural and delicate feeling of the company.
